Heil at MATS 2014

Heil launched the stainless steel segment with a line of general chemical tank trailers at MATS 2014.

Heil launched the stain­less steel seg­ment with a line of gen­eral chem­i­cal tank trail­ers at MATS 2014.

The Mid-America Truck­ing Show (MATS) is the world’s largest heavy-duty truck­ing show held every year in Louisville, KY. Last week we showed you Eaton at MATS 2014, and now check out Heil.

Heil man­u­fac­tures tanker trail­ers that haul every­thing from edi­ble dry goods to fuel and chem­i­cals. Founded in 1901, Heil has been around since the birth of the truck­ing indus­try but #MATS2014 was the company’s first trade show. The excite­ment about the first trade show was height­ened because of the launch of the stain­less steel seg­ment with a line of gen­eral chem­i­cal tank trail­ers. With this launch they wanted brand recog­ni­tion to show their dom­i­nance in mar­ket tech­nol­ogy. Con­tinue read­ing

Exhibitor Compelling Story Contest Results


What makes your brand’s story compelling?

Since All Mar­keters Are Liars was pub­lished in 2012, the big mar­ket­ing trend has been that brands tell “sto­ries.” We know that every brand tells a story, but how do you find what makes a story compelling?

Group Del­phi posed that ques­tion to atten­dees at Exhibitor 2014 in Las Vegas, and it gave these event mar­keters a chance to stop and think, “What is my story?” We guided them through a quiz that broke their sto­ries down into the five com­po­nents of a good story: Plot, Char­ac­ter, Con­flict, Theme, and Set­ting. The results were very inter­est­ing — see for your­self below.

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Eaton at MATS 2014

Eaton's booth has a 25’ x 35’ deck, two conference rooms for VIP meetings and an employee break room.

Eaton’s booth has a 25’ x 35’ deck, two con­fer­ence rooms for VIP meet­ings and an employee break room.

Like truck­ing? The Mid-America Truck­ing Show (MATS) is the world’s largest heavy-duty truck­ing show held every year in Louisville, KY. This year Group Del­phi helped three clients exhibit at #MATS2014. Here’s the first.

Eaton — Truck Divi­sion
Eaton is a global tech­nol­ogy leader in power man­age­ment solu­tions that enable elec­tri­cal, hydraulic and mechan­i­cal power to oper­ate more effi­ciently, effec­tively, safely and sus­tain­ably.
With the “Drive-On” cam­paign launched two weeks prior to MATS, Eaton’s goal was to gen­er­ate excite­ment around their inno­v­a­tive prod­ucts and ser­vices. Their cus­tom 45’ x 90’ exhibit fea­tured a “Genius Bar” high­light­ing their four ser­vices, a 25’ x 35’ deck, two con­fer­ence rooms for VIP meet­ings, an employee break room and RFID scan­ners so atten­dees could scan their “Eaton Credit Cards.” Con­tinue read­ing

Intuitive Surgical’s Product Launch at SAGES 2014

Intuitive Surgical's "OR Theater" showcase the da Vinci XI System.

Intu­itive Surgical’s “OR The­ater” show­case the da Vinci XI Sur­gi­cal System.

Ear­lier this year, medical-device com­pany Intu­itive Sur­gi­cal approached Group Del­phi to help with the poten­tial launch of a new product.

  • Intu­itive Sur­gi­cal was await­ing FDA approval for the da Vinci Xi Sur­gi­cal Sys­tem —  a tech­no­log­i­cal advance­ment that replaces open surgery with a min­i­mally inva­sive approach.
  • If the approval came, the da Vinci would be launched at dozens of US trade shows and would require an exhibit that was essen­tially mod­u­lar and that could be recon­fig­ured in a num­ber of ways.

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Group Delphi at Exhibitor 2014

Group Delphi at Exhibitor 2014.

Group Del­phi at Exhibitor 2014.

When Group Del­phi began plan­ning for Exhibitor 2014, we decided to do exactly what we would tell our clients to do: exhibit in a booth that tells your com­pelling story, hold a con­test and spon­sor pro­grams and events. The result was our most suc­cess­ful Exhibitor yet!

As Group Del­phi helps tell our clients’ sto­ries, we decided to take our spin on sto­ry­telling with a 20x30 cus­tom rental booth. Dozens of peo­ple stopped to take pic­tures of the fly­ing books, Mad Men-style graph­ics and “rel­e­vant” book titles dis­played on the sides demon­strated that you can attract atten­dees with­out crazy media or out­landish design. Con­tinue read­ing

Pixar Wins Best Graphics at the Exhibitor’s 2014 Awards Night

Pixar is nominated for two awards at Exhibitor 2014.

Pixar won the award for Best Graph­ics at Exhibitor 2014.

Group Del­phi is thrilled to announce that Pixar’s exhibit for Sig­graph, based on the sum­mer hit film, Monster’s Uni­ver­sity, won for Best Graph­ics in the portable mod­u­lar award com­pe­ti­tion. The announce­ment was made at Exhibitor Magazine’s 2014 Awards Night.

We couldn’t be more thrilled that Pixar won in the graph­ics cat­e­gory,” said Justin Hersh, CEO, Group Del­phi. “Our long rela­tion­ship with Pixar has given us the oppor­tu­nity to bring a 3D pres­ence to some of the most amaz­ing ani­ma­tion that the world has ever seen.” Con­tinue read­ing

Group Delphi Produces the First Annual Awards Night at Exhibitor 2014

The inaugural awards night will be Tuesday, March 18.

The inau­gural awards night will be Tues­day, March 18.

For years Exhibitor Mag­a­zine has rec­og­nized the best exhibit designs in the trade show indus­try with the annual Exhibit Design Awards com­pe­ti­tion. But in 2013 Exhibitor approached Group Del­phi with an excit­ing opportunity.

When Exhibitor launched a sep­a­rate design com­pe­ti­tion this year with the portable mod­u­lar awards, the deci­sion was made to kick it off with a cel­e­bra­tory event in Las Vegas at Exhibitor 2014. For this first ever awards night, Exhibitor needed a grand slam for 300 of the industry’s top play­ers. From a pre­vi­ous col­lab­o­ra­tion with Group Del­phi on Grav­ity Free, Exhibitor knew Group Del­phi could raise the bar and pro­duce a sen­sa­tional inau­gural Exhibitor Awards Night.

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Taking the Lead at EXHIBITOR2014


… isn’t enough.

Many com­pa­nies talk about sto­ry­telling, but Group Del­phi helps cus­tomers tell com­pelling sto­ries, sto­ries that move that audi­ences to action. When EXHIBITOR2014 atten­dees visit Group Del­phi at booth #1437, cre­ative direc­tors and staff will help them answer this ques­tion by iden­ti­fy­ing key ele­ments in their sto­ries. Group Del­phi will use these answers to follow-up with a cre­ative brief and to give atten­dees the oppor­tu­nity to win dig­i­tal con­tent ser­vices val­ued at $25,000 or one of sev­eral iPad minis. For addi­tional cre­ative con­sul­ta­tion, atten­dees may sub­mit their answers prior to the show by going to www.Groupdelphi.com/exhibitor. Con­tinue read­ing

Why We Advocate for Museums

Last week I saw the movie Mon­u­ments Men star­ring George Clooney, Matt Damon and Cate Blanchett. The ques­tion asked through­out the movie was, “Is art worth dying for?” See the movie (or read the book) if you want to learn more, but just notice that the value of art is being questioned.

Unfor­tu­nately, the value of muse­ums is often ques­tioned, too. Today and tomor­row (Feb­ru­ary 24 and 25), hun­dreds will gather in Wash­ing­ton, D.C. for Museum Advo­cacy Day. The event begs the ques­tion, “Are muse­ums worth advo­cat­ing for?” Con­tinue read­ing

Why Trade Shows are Important in the Digital Age

by guest blog­ger Matthew Bren­nan

Technology will never replace face-to-face interactions.

Tech­nol­ogy will never replace face-to-face interactions.

We hear a lot about the impor­tance of social media and how busi­nesses need to build their online net­work. While all of that is cru­cial to the long-term health of your busi­ness, there’s a very impor­tant piece to the puz­zle that can often be overlooked.

We tend to do busi­ness with the peo­ple that we know and like. The best way to accom­plish that is still through face-to-face interaction.

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