Snap Me a Scent From Your iPhone

The sense of smell is a powerful marketing tool. Can you smell the Big Mac and french fries?

What if this pic­ture came with the smell of burg­ers and fries attached? It could hap­pen with the lat­est technology.

Well, even to this day, if I smell a Big Mac, I’m like Pavlov’s dog. My mouth starts water­ing imme­di­ately, like, ‘Man, that is so good,’ but I can’t take a bite of it.” — Mor­gan Spur­lock, producer/director/writer of Super Size Me

Any­one who’s ever walked past a McDonald’s rec­og­nizes the allur­ing smell of their burg­ers and French fries. But the smell of food dri­ving fast food sales is not rev­o­lu­tion­ary – as a con­sumer, you’re there, you’re hun­gry (or impul­sive), and ready to consume.

But what if we could use tech­nol­ogy to har­ness the power of scent to extend beyond the heat of the moment? The scent sniffed around the world was sent on June 18th by Har­vard Pro­fes­sor David Edwards and for­mer stu­dent Rachel Field, who were able to send “a sniff of a New York break­fast” to their com­pany in Paris with new tech­nol­ogy designed to “har­ness the evoca­tive power of smell.” The oPhone, which is in a fundrais­ing cam­paign, is an iPhone with an app that allows you to recre­ate smells from a palette of 32 scents that’s emit­ted from an oChip, which recre­ates the actual smell. If this tech­nol­ogy takes off, our sense of smell could be a sen­sory for mar­keters to run with. Con­tinue read­ing

Cepheid Unveils a Custom Harley

Cepheid's custom Harley was featured on American Chopper.

Cepheid’s cus­tom Harley was fea­tured on Amer­i­can Chopper.

For this Throw­back Thurs­day, we remem­ber when med­ical device com­pany Cepheid added a cre­ative spin to their new cam­paign, “Art Meets Inno­va­tion,” for the Amer­i­can Asso­ci­a­tion of Clin­i­cal Chem­istry (AACC) 2011. But it came with some highly unusual and dif­fi­cult require­ments for the launch.
Con­tinue read­ing

Unity at The Game Developers Conference 2014

Unity at The Game Developers Conference 2014.

Unity at The Game Devel­op­ers Con­fer­ence 2014.

Ten short years ago, video game devel­oper Unity was just 3 guys in a base­ment cre­at­ing tech to enrich the lives of devel­op­ers. Now Unity has quickly grown to become an indus­try leader ready to show their strength by intro­duc­ing Unity 5 at The Game Devel­op­ers Con­fer­ence 2014.

One of the largest exhibitors at the show, Unity planned a cor­po­rate 60’ x 60’ gam­ing part­ner pavil­ion plus a 30’ x 40’ arcade-style Unity Games exhibit that incor­po­rated large-scale brand­ing while show­cas­ing devel­op­ment inno­va­tions. They had a key loca­tion at the hall’s entrance and needed to com­pete in size, mes­sage and impact with its equally large neigh­bor, Sony. Con­tinue read­ing

What Makes Your Story Compelling? Tell Us at HCEA 2014

GD_HCEA_eblastHeaderStory telling isn’t enough. You need to tell a story that com­pels action.

It takes a unique com­bi­na­tion of under­stand­ing, tools and tal­ent to make your prod­uct story com­pelling. Group Del­phi gets it. We use Strat­egy, Con­tent, Design, Dig­i­tal Wiz­ardry and Pro­duc­tion to com­pel health­care pro­fes­sion­als to action.

Visit us at HCEA 2014, Booth #524 and let us show you how.

You can also see Kyle Wood and Tony Erpeld­ing present with Jill Schmitt of Medtronic, Inc. on The Mar­riage of Con­tent and Archi­tec­ture on June 23, 12:40–1:30 at 6C in Work­shops 6.

A Look at Group Delphi’s Museum Projects

From the south­west to the Pacific Rim, our lat­est video fea­tures a few of our mem­o­rable per­ma­nent instal­la­tions across the United States. Watch the reel to see chil­dren at the Pacific Sci­ence Cen­ter in Seat­tle, WA learn the health facts about a daily meal as they play with the Food Ana­lyzer. At the land­mark Reunion Tower in Dal­las, TX, the atmos­pheres of sunny, stormy and rainy skies in the Big Sky Lounge was cre­ated with a video loop on the ceil­ing. The rich his­tory and cul­ture of the native Hawai­ian peo­ple is cel­e­brated at the Bishop Museum in Hon­olulu, HI. Every in-house pro­duc­tion depart­ment – includ­ing scenic, media, AV sys­tems, and the wood and metal — were active in build­ing the five halls for the Perot Museum of Nature and Sci­ence in Dal­las, TX. Clips of our pro­duc­tion facil­ity in Alameda, CA show us hard at work on what will be the next excit­ing museum and envi­ron­ment projects.

Group Del­phi Muse­ums and Envi­ron­ments Reel from Group Del­phi on Vimeo.

Intuitive Surgical’s New Headquarters

Group Delphi designed the branded interior of Intuitive Surgical's ultramodern headquarters.

Group Del­phi designed the branded inte­rior of Intu­itive Surgical’s ultra­mod­ern headquarters.

Back in 2012, Intu­itive Sur­gi­cal was get­ting ready to break ground for their new Sun­ny­vale, CA head­quar­ters. For this new state-of-the-art facil­ity, they needed a branded inte­rior that would com­ple­ment their cutting-edge and unmatched technology.

Inspired by the work done to their exist­ing head­quar­ters by Group Del­phi four years ear­lier, Intu­itive Sur­gi­cal enlisted Group Delphi’s cre­ative team again to pro­vide an updated look and feel for their new lobby, VIP area, con­fer­ence and demo rooms.

When they began design­ing the inte­rior, Group Del­phi aimed to tell the company’s com­pelling story about this rev­o­lu­tion­ary med­ical device. They incor­po­rated the device’s his­tory with dis­play cases hold­ing the first gen­er­a­tion of sur­gi­cal instru­ments and robotic arms. Mon­i­tors and inter­ac­tive tablets through­out the area con­tribute to telling the story with surgery videos, patient tes­ti­mo­ni­als and vir­tual test drive of the sys­tem.
Con­tinue read­ing

Breaking Ground on a New Facility

Group Delphi breaks ground on a new facility in Indiana.

Group Del­phi breaks ground on a new facil­ity in Indiana.

Our Fort Wayne, IN loca­tion is set up in a cam­pus style and uti­lizes 84,000 square feet in four build­ings. After a recent acqui­si­tion in the mid­west, Group Delphi’s growth has caused a space deficit in every aspect of our oper­a­tion and has caused us to look at alter­na­tives. While we inves­ti­gated adding addi­tional build­ings to our cur­rent cam­pus, this option would not sup­port the long-term growth plans of the com­pany. We decided our best option was to build a sin­gle build­ing that allows all of our Fort Wayne oper­a­tions to be con­sol­i­dated under one roof.

Last week we broke ground on our new 200,000 square foot facil­ity, which will nearly dou­ble our Fort Wayne foot­print. This facil­ity will allow for much more pro­duc­tion and ware­hous­ing capac­ity as well as the space to enhance our capa­bil­i­ties by adding state of the art exhibit and graphic pro­duc­tion equip­ment. The new office space will show­case our inte­rior cre­ativ­ity, detailed crafts­man­ship, and dig­i­tal con­tent capa­bil­i­ties as we pro­duce our fur­ni­ture and pro­vide video exam­ples for employ­ees and vis­i­tors alike.

By the end of 2014, we plan to be in our new facil­ity and ready to accom­plish the addi­tional oppor­tu­ni­ties it affords us. The $4 mil­lion invest­ment is expected to add 68 jobs by 2017. See a video on us break­ing ground from the Indi­ana News Cen­ter.

Museum-goers’ Compelling Stories

Cultural art graphics at the Bishop Museum, Honolulu, HI.

Cul­tural art graph­ics at the Bishop Museum, Hon­olulu, HI.

As we help our clients tell com­pelling sto­ries, we thought The Con­ver­sa­tion of Art project by the Bain­bridge Island Museum of Art was cool way for museum-goers and pro­fes­sion­als to tell their sto­ries. On the project’s web­site, sim­ple but thought-provoking ques­tions about art and muse­ums are posted and par­tic­i­pants’ answers run on a live-feed below. Here are a few of our favorite stories:

What’s your museum moment?

 Spend­ing hours in Ottawa’s National Gallery before Itchiku Kubota’s incred­i­ble “Sym­phony of Light”, a col­lec­tion of hand-dyed kimonos rep­re­sent­ing the sea­sons at Mt. Fuji. I was moved to tears. When in Japan some years later, I man­aged to find my way to his per­sonal gallery at Kawaguchi-ko, where I again rev­eled in the beauty of that work and had a fas­ci­nat­ing con­ver­sa­tion over tea with his son about the artist and his work. Peak expe­ri­ences like that one–unbeatable! — Patri­cia, Bain­bridge Island

At the Alamo in San Anto­nio, as a nine-year-old, star­ing at a china doll. I sud­denly real­ized peo­ple really lived before me, and had pos­ses­sions they cared about, toys they played with. His­tory was sud­denly a liv­ing thing, and you could reach back in time and touch other peo­ple. — Jen­nifer Carl­son, Tulsa

I have count­less moments, but the one that comes to mind was at the Ola­fur Elias­son exhibit, Take Your Time, at SFMOMA. Nearly each exhibit was inter­ac­tive, immer­sive, and the effect was amaz­ing. My favorite was “Beauty”. A fine mist in a lit black box room cre­ated a rain­bow. Many peo­ple stood at the back of the room and looked in, but I, miss­ing the North­west, ran back and forth under the rain­bow until water droplets clung to my clothes and hair. I was in heaven. — Katie Williams, Seat­tle, WA

I knew art muse­ums were my future when I got to go behind-the-scenes at the Cleve­land Museum of Art as a high school stu­dent. Since then, I’ve never left the world of art muse­ums. It is my pas­sion. — Sarah Cortell Van­der­sypen, Alexan­dria, LA

I grew up in Port­land, OR, and I have fond mem­o­ries of all the muse­ums there. The vis­its that really stick out in my mind, how­ever, are the trips my mom and I took to the Port­land Art Museum. These trips were just about us, usu­ally involv­ing lunch in down­town, and in these mag­nif­i­cent spaces full of beau­ti­ful art I could talk about any prob­lems with school, or my future plans, but mainly we just dis­cussed the art and that was enough. — Allie, Seat­tle

When I was in 3rd grade or so and the local art museum in St. Louis brought an Egypt­ian mum­mi­fied cat to our class along with the x-rays of what it looked like inside the cof­fin. — Erin O.,Fort Worth, TX

Why does art mat­ter to you?

Art uni­fies, opens doors, breaks down bar­ri­ers, expands our vision. A world with­out art would be like pop­corn with­out but­ter. — Mar­garet Stine, Bain­bridge Island

art is a langues that every­one can read. — sam, florida

What can art teach us?

Art can teach us about our sur­round­ings and how each of us fits in the scheme of things. It allows us to imag­ine, cre­ate and reflect our ideas in a visual rep­re­sen­ta­tion of our world. — Ricardo Mire­les, Texas

Art can teach us that car­rots can be pur­ple. (It’s okay to be dif­fer­ent). — Anonymous,Lowell, Indiana

How would you answer these ques­tions? Join the con­ver­sa­tion when you com­ment below or tweet us.

AAM 2014 is Happening Now

Group Delphi's 10'x30' exhibit at AAM 2014 in Seattle, WA.

Group Delphi’s 10’x30’ exhibit at AAM 2014 in Seat­tle, WA.

This is Group Delphi’s first year exhibit­ing at the Amer­i­can Alliance of Museum’s (AAM) Annual Meet­ing & Expo, which is hap­pen­ing right now in Seat­tle, WA. Our Museum Team is excited to meet face-to-face with museum pro­fes­sion­als from all over the world while exhibit­ing in a 10’x30’ cus­tom rental booth designed, built and deliv­ered by Group Del­phi. In the dis­cov­ery phase of design­ing this exhibit, the museum team wanted to show atten­dees how we help muse­ums tell their com­pelling story. The booth catches atten­tion of passers-by with active lentic­u­lar graph­ics iden­ti­fy­ing our in-house capabilities:

  • Tech­nol­ogy Integration
  • Scenic Cre­ation
  • Dig­i­tal Content
  • Project Sup­port
  • Fab­ri­ca­tion

Con­tinue read­ing

Cepheid’s Story at the European Congress of Clinical Microbiology and Infectious Diseases

Cepheid at the 2013 ECCMID in Berlin, Germany.

Cepheid at the 2013 ECCMID in Berlin, Germany.

The 2014 Euro­pean Con­gress of Clin­i­cal Micro­bi­ol­ogy and Infec­tious Dis­eases just ended this week in Barcelona, Spain. For the last four years, Group Del­phi has helped lead­ing med­ical device com­pany, Cepheid, exhibit at the huge trade show.

Cepheid devel­ops mol­e­c­u­lar sys­tems and tests for man­ag­ing infec­tious dis­eases and can­cer. For years they have part­nered with Group Del­phi to tell their com­pelling story at trade shows across the United States. With roar­ing suc­cess on the U.S. trade show cir­cuit, Cepheid approached Group Del­phi in 2010 ready to expand their pro­gram abroad. Con­tinue read­ing