The Mid-America Trucking Show (MATS) is the world’s largest heavy-duty trucking show held every year in Louisville, KY. Last week we showed you Eaton at MATS 2014, and now check out Heil.
Heil manufactures tanker trailers that haul everything from edible dry goods to fuel and chemicals. Founded in 1901, Heil has been around since the birth of the trucking industry but #MATS2014 was the company’s first trade show. The excitement about the first trade show was heightened because of the launch of the stainless steel segment with a line of general chemical tank trailers. With this launch they wanted brand recognition to show their dominance in market technology. Continue reading